_____ analysis is horizontal and only covers similar types of firms and operating practices of the firms.
A) Value chain
B) Industry
C) Market segmentation
D) Customer profile

Question

_____ analysis is horizontal and only covers similar types of firms and operating practices of the firms. 
A) Value chain
B) Industry
C) Market segmentation
D) Customer profile

Quizplus · Accepted Answer

Industry analysis is a horizontal analysis that focuses on similar types of firms and their operating practices within the same industry. Value chain analysis examines a firm's entire operations to identify areas of competitive advantage. Market segmentation analysis involves dividing customers into groups based on common characteristics. Customer profile analysis provides a detailed description of a firm's target market.

_____ Analysis Is Horizontal and Only Covers Similar Types of Firms