The _____ product-market includes a broad group of products that satisfy a larger common need.
A) generic
B) product-type
C) product-variant
D) larger-type

Question

The _____ product-market includes a broad group of products that satisfy a larger common need.
A) generic
B) product-type
C) product-variant
D) larger-type

Quizplus · Accepted Answer

The term "generic" is often used to describe a product-market that includes a broad group of products that satisfy a larger common need. This can include products that are similar or interchangeable, but may be marketed under different brand names or with different features.

The _____ Product-Market Includes a Broad Group of Products That