_____ is measured by comparing the share of the firm against the competitor with the highest market share in the segment.
A) Market segmentation
B) Relative market position
C) Product differentiation
D) Customer segment

Question

Quizplus · Accepted Answer

Relative market position is measured by comparing a firm's market share to its competitors in a specific segment. A firm with a higher market share than its competitors will have a favorable relative market position. Market segmentation refers to dividing a market into smaller subsets with specific characteristics. Product differentiation refers to the process of distinguishing a product from its competitors in the market. Customer segment refers to a group of customers with similar characteristics and needs.

_____ Is Measured by Comparing the Share of the Firm