_____ refers to the expected sales for a defined product-market during a specified time period.
A) Market potential
B) Sales forecast
C) Market share
D) Modularization

Question

Quizplus · Accepted Answer

Sales forecast refers to the expected sales for a defined product-market during a specified time period. Market potential refers to the maximum sales that could be achieved in a product-market, while market share refers to the percentage of sales a company has in a particular product-market. Modularization refers to a design approach that involves breaking a system down into smaller components or modules.

_____ Refers to the Expected Sales for a Defined Product-Market