_____ is a key capability of the market-driven organization,concerned with the ability of organizations to continuously learn about their markets,and acts as an antecedent to market orientation.
A) Market penetration
B) Market capitalization
C) Market sensing
D) Market segmentation

Question

Quizplus · Accepted Answer

Market Sensing is the key capability of a market-driven organization, which is concerned with the organization's ability to continuously learn about their markets. It acts as an antecedent to market orientation, which allows organizations to understand and meet the needs of their customers. Market penetration refers to the strategy of increasing sales of existing products in existing markets, while market capitalization refers to the total value of a company's outstanding shares of stock. Market segmentation is the process of dividing a broad target market into smaller, more homogeneous groups of customers.

_____ Is a Key Capability of the Market-Driven Organization,concerned with the Ability