The market sensing process of _____ gives detailed attention to rivals' tactics and strategies to develop understanding of their plans and capabilities.
A) building open-minded inquiry
B) analyzing competitors' actions
C) listening to front-line employees
D) searching for latent customer needs

Question

The market sensing process of _____ gives detailed attention to rivals' tactics and strategies to develop understanding of their plans and capabilities.
A) building open-minded inquiry
B) analyzing competitors' actions
C) listening to front-line employees
D) searching for latent customer needs

Quizplus · Accepted Answer

Analyzing competitors' actions is the process that gives detailed attention to rivals' tactics and strategies to develop an understanding of their plans and capabilities. This is a key component of market sensing as it allows a company to stay competitive and adjust their own strategies accordingly. Building open-minded inquiry, listening to front-line employees, and searching for latent customer needs are all important components of market sensing, but they are not specifically focused on analyzing competitors' actions.

The Market Sensing Process of _____ Gives Detailed Attention to Rivals