_____ is "the systematic gathering,recording,processing,and analyzing of marketing data,which-when interpreted-will help the marketing executive to uncover opportunities and to reduce risks in decision making."
A) Marketing research
B) Systemic marketing
C) Marginal analysis
D) Market segmentation

Question

_____ is "the systematic gathering,recording,processing,and analyzing of marketing data,which-when interpreted-will help the marketing executive to uncover opportunities and to reduce risks in decision making."
A) Marketing research
B) Systemic marketing
C) Marginal analysis
D) Market segmentation

Quizplus · Accepted Answer

The definition provided fits with the concept of marketing research, which involves the collection and analysis of data to inform marketing decisions. The other options listed, such as systemic marketing, marginal analysis, and market segmentation, do not accurately reflect the definition given.

_____ Is "The Systematic Gathering,recording,processing,and Analyzing of Marketing Data,which-When Interpreted-Will