Segment targeting is used more extensively than product differentiation in marketing.

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Segment targeting is a key strategy in marketing, as it focuses on identifying and targeting specific groups of consumers with customized marketing messages, products, and services. This approach is used more extensively than product differentiation, which involves creating unique features and benefits for a particular product to make it stand out from its competitors. While product differentiation is important, segment targeting allows marketers to tailor their marketing efforts to specific customer needs and preferences, ultimately driving sales and growth for the business.

Segment Targeting Is Used More Extensively Than Product Differentiation in Marketing