Which of the following market targeting approaches best fits extensive targeting in a clearly defined market segment?
A)Product variety
B) Target selected niches
C) Target multiple segments
D) Product specialization

Question

Quizplus · Accepted Answer

Targeting multiple segments allows for extensive targeting within clearly defined market segments. By identifying and targeting multiple segments, a company can increase its market share and potentially capture a larger portion of the market. This approach also allows for customization of marketing efforts and messaging for each segment, which can lead to higher levels of engagement and conversion. Product variety and product specialization may be effective strategies in certain situations, but they do not necessarily involve targeting multiple segments. Targeting selected niches may also be effective, but it may not provide as much opportunity for extensive targeting within a single market segment.

Which of the Following Market Targeting Approaches Best Fits Extensive