Lambasta is a burger joint that claims to specialize in lamb burgers.Over the past year,Lambasta has experimented in different products wherein they stopped making some of their flagship lamb burgers and replaced them with chicken burgers.The Lambasta website,which claims Lambasta to be "the only legitimate lamb burger joint in town," increasingly provides special offers on their chicken burgers.Their core customer base and profits have steadily declined ever since.Which of the following types of positioning errors is affecting Lambasta?

Question

Quizplus · Accepted Answer

Lambasta is experiencing confused positioning because it is sending mixed messages to its customers by claiming to specialize in lamb burgers while increasingly promoting chicken burgers, leading to a decline in its core customer base and profits.

Lambasta Is a Burger Joint That Claims to Specialize in Lamb