_____ positioning applies to products that relate to the buyer's internally generated need for self-enhancement,role position,group membership,or ego-identification.

Question

Quizplus · Accepted Answer

Symbolic positioning refers to products that possess symbolic meaning and relate to the buyer's need for self-enhancement, status, and ego-identification. These products are often associated with luxury, prestige, and high social status.

_____ Positioning Applies to Products That Relate to the Buyer's