
When products become commodities,profit margins increase and differentiated advantages are easily achieved.
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Q12: The _ is a form of innovation
Q13: Customer _ indicates how well the product
Q14: A product prototype is the first completed
Q15: The traditional method of market testing helps
Q16: New products that provide improved performance or
Q18: Product specifications describe what the product will
Q19: The objective of _ is to identify
Q20: Radical innovations have the potential of creating
Q21: Which of the following is a description
Q22: Which of the following marketing tests is
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