The objective of _____ is to identify needs for new products and improvements in existing products,processes,and supporting services.
A) test marketing
B) incremental innovation
C) analytical positioning techniques
D) customer value analysis

Question

The objective of _____ is to identify needs for new products and improvements in existing products,processes,and supporting services. 
A) test marketing
B) incremental innovation
C) analytical positioning techniques
D) customer value analysis

Quizplus · Accepted Answer

Customer value analysis involves identifying the needs and wants of customers, as well as their willingness to pay and the value they place on certain product features. Through this analysis, companies can identify opportunities for new products and improvements to existing ones. Test marketing involves experimenting with a product in a small market to gauge its potential success, while incremental innovation involves making small improvements to existing products over time. Analytical positioning techniques are used to determine a product's position in the market and its competitive advantages.

The Objective of _____ Is to Identify Needs for New