_____ consists of the pursuit of a deliberate,ongoing strategy of developing and introducing new products that attract the buyers of a company's existing products.
A) Sustained innovation
B) Proactive cannibalization
C) Cross production
D) Planned obsolescence

Question

_____ consists of the pursuit of a deliberate,ongoing strategy of developing and introducing new products that attract the buyers of a company's existing products. 
A) Sustained innovation
B) Proactive cannibalization
C) Cross production
D) Planned obsolescence

Quizplus · Accepted Answer

Proactive cannibalization refers to a strategy where a company intentionally introduces new products that may negatively impact the sales of its existing products. This is done to attract the existing customer base to new, often more advanced or appealing, offerings, thereby preventing competitors from capturing those customers with their innovations. It's a way to manage and stay ahead in the product lifecycle by continuously evolving the product line.

_____ Consists of the Pursuit of a Deliberate,ongoing Strategy of Developing