Which of the following is true of scanner-based tests?
A) It uses cable television and a computerized database to track new product.
B) It is the cheapest and quickest market test available.
C) Its findings are more accurate than actual market tests.
D) It is conducted in a fabricated shopping environment inside a research facility.

Question

Quizplus · Accepted Answer

Scanner-based tests use cable television and a computerized database to track consumer purchases and responses to new products.

Which of the Following Is True of Scanner-Based Tests