Which of the following is the first step in the new-product-planning process?
A) Idea generation
B) Marketing strategy development
C) Product development
D) Customer needs analysis

Question

Quizplus · Accepted Answer

Customer needs analysis is the first step in the new-product-planning process because it helps to identify the needs of the target market and to develop products that meet those needs.

Which of the Following Is the First Step in the New-Product-Planning