When monitoring a firm's effectiveness of marketing activities,external information sources must be excluded.

Name: When monitoring a firm's effectiveness of marketing activities,external information sources must be excluded.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

External information sources, such as market research, customer surveys, competitor analysis, and industry reports, can provide valuable insights and help assess the effectiveness of a firm's marketing activities. Therefore, they should be included in the monitoring process.

When Monitoring a Firm's Effectiveness of Marketing Activities,external Information Sources