Question 1

The _____ approach allows consideration of specific activities which will accomplish the objective,but also formally includes an assessment of the strategy component across all aspects of the business unit at the same time. 
A) vertical assessment
B) balanced scorecard
C) strategic marketing audit
D) benchmarking

Accepted Answer

The balanced scorecard approach is a strategic management tool that allows consideration of specific activities to achieve objectives while also formally assessing the strategy component across all aspects of the business unit. It involves measuring performance against key metrics in four categories: financial, customer, internal processes, and learning and growth. This approach ensures that all aspects of the business are aligned with the overall strategy. The other options do not specifically address this aspect of strategic management.

Question 2

A benefit of the balanced scorecard methodology is that it is feasible for any business unit level strategy and provides a means to link performance evaluation to strategy implementation.

Accepted Answer

The balanced scorecard methodology is designed to be adaptable and customizable for any business unit level strategy, and it provides a framework for linking performance evaluation to strategy implementation. Therefore, the statement is true.

Question 3

Which of the following marketing planning process dimensions is concerned with managerial perceptions,participation,and strategic assumptions?
A) Analytical process dimension
B) Cognitive process dimension
C) Organizational process dimension
D) Behavioral process dimension

Accepted Answer

D

Question 4

Which of the following marketing planning process dimensions is concerned with an organization's structure,associated information resources,and corporate culture?
A) Analytical process dimension
B) Behavioral process dimension
C) Organizational process dimension
D) Cognitive process dimension

Accepted Answer

The organizational process dimension in the marketing planning process is concerned with an organization's structure, associated information resources, and corporate culture. This dimension focuses on ensuring that the organization is capable of implementing the marketing plan effectively.

Question 5

Which of the following marketing planning process dimensions is concerned with techniques,procedures,systems,and planning models?
A) Analytical process dimension
B) Cognitiveprocess dimension
C) Organizational process dimension
D) Behavioral process dimension

Accepted Answer

The analytical process dimension is concerned with techniques, procedures, systems, and planning models. It involves the use of analytical tools such as market research, market segmentation, product positioning, and marketing mix modeling to gain insights into the market and to develop effective marketing strategies.

Question 6

Marketing metrics should be chosen to reflect issues most closely linking marketing investments with value chain requirements.

Accepted Answer

The answer of Marketing metrics should be chosen to reflect...

Question 7

External marketing involves changing the attitudes and behavior of employees working at key points of contact with customers.

Accepted Answer

External marketing focuses on marketing efforts directed towards customers and potential customers outside of the company. The statement provided refers to internal marketing, which is the process of getting employees to support and deliver the desired brand message to customers.

Question 8

When monitoring a firm's effectiveness of marketing activities,external information sources must be excluded.

Accepted Answer

External information sources, such as market research, customer surveys, competitor analysis, and industry reports, can provide valuable insights and help assess the effectiveness of a firm's marketing activities. Therefore, they should be included in the monitoring process.

Question 9

The analytical dimension of marketing planning process is concerned with the organizational structure in which planning is carried out,along with the associated information resources and corporate culture.

Accepted Answer

The analytical dimension of the marketing planning process is primarily concerned with the analysis of market opportunities, competitive environment, and internal capabilities, rather than the organizational structure, information resources, and corporate culture.

Question 10

Internal marketing goals include promoting the external marketing strategy.

Accepted Answer

Internal marketing is focused on creating a positive internal environment and culture within a company. This includes promoting the company's external marketing strategy to employees, to ensure everyone is on the same page and working towards the same goals. By promoting the external marketing strategy internally, employees are encouraged to live and breathe the brand, and become brand ambassadors themselves.

Question 11

Which of the following is true about internal marketing?
A) It positions the marketing strategy in the customer marketplace.
B) It involves changing the attitudes and behavior of customers at key points of contact with employees.
C) It is aimed at the potential customers within the company.
D) It is targeted at particular market segments and niches.

Accepted Answer

Internal marketing is focused on creating a strong organizational culture and encouraging employees to act as brand ambassadors. It is aimed at potential customers within the company, meaning the employees themselves, rather than the external marketplace.

Question 12

The _____ indicates marketing objectives and the strategy and tactics for accomplishing the objectives,and guides implementation and control. 
A) strategic marketing plan
B) traditional marketing design
C) integrated marketing communications
D) market positioning strategy

Accepted Answer

A strategic marketing plan outlines the marketing objectives and strategies for achieving those objectives. It guides implementation and control of the marketing efforts. Traditional marketing design refers to the use of traditional marketing tactics such as print ads, billboards, and television commercials. Integrated marketing communications refer to the coordination of all promotional activities, including advertising, public relations, and sales promotion, to project a consistent and unified image to the target market. Market positioning strategy refers to the way in which a company differentiates its products or services from those of its competitors in the minds of the target market.

Question 13

The balanced scorecard method formally includes an assessment of the strategy component across all aspects of the business unit at the same time.

Accepted Answer

The answer of The balanced scorecard method formally includes an...

Question 14

Which of the following techniques guides short-term marketing activities?
A) Strategic marketing plan
B) Annual marketing plan
C) Situation analysis
D) Positioning strategy

Accepted Answer

An annual marketing plan is designed to guide short-term marketing activities within a given year, making it the most appropriate choice for this question. A strategic marketing plan is a broader, long-term plan that focuses on achieving an organization's objectives over several years. A situation analysis is an assessment of the internal and external factors that affect an organization, while a positioning strategy refers to the specific approach a company takes to differentiate its products or services from competitors.

Question 15

Which of the following is true of the balanced scorecard method?
A) It translates aggregate and broadly defined strategies to very specific actions.
B) It provides a means to link customer satisfaction with value orientation.
C) It is not feasible for business unit level strategies.
D) It does not assess the strategy component across all aspects of the business unit.

Accepted Answer

The balanced scorecard method translates broad strategies into specific, actionable objectives and measures across different perspectives.

Question 16

Internal marketing involves developing programs to win line management support for new strategies.

Accepted Answer

Internal marketing is the process of promoting and communicating the company's values, goals, and offerings to its employees to win their support and commitment. It involves developing internal marketing programs to educate and motivate line managers and employees about new strategies, products, or services. Winning the support of line managers is crucial for successful implementation and adoption of new initiatives and programs.

Question 17

Which of the following is true about internal marketing?
A) It positions the marketing strategy in the customer marketplace.
B) Its goals include promoting the external marketing strategy.
C) It aims at providing superior external customer service to support internal strategy.
D) Its aim is to better align internal market objectives with external capabilities.

Accepted Answer

Internal marketing focuses on promoting the organization's objectives, strategies, and products/services to its own employees. This approach is designed to ensure that employees are aligned with the company's goals and are effectively contributing to delivering the external marketing promise.

Question 18

_____ is a formalized management control system that implements a given business unit strategy by means of activities across four areas: financial,customer,internal business process,and learning and growth (or innovation).
A) Benchmarking
B) Internal strategy-organization fit
C) Strategic marketing audit
D) Balanced scorecard method

Accepted Answer

The given description matches the Balanced Scorecard Method, which is a formalized management control system that uses four perspectives (financial, customer, internal business process, and learning and growth) to measure and monitor progress towards achieving a company's strategic goals. This model helps organizations align their strategies, measures, and objectives across different areas of the business, and to focus on both short-term and long-term success.

Question 19

The second step in marketing evaluation and control is determining performance metrics and standards.

Accepted Answer

Determining performance metrics and standards is an essential step in marketing evaluation and control. This involves choosing specific metrics to measure the performance of marketing activities and setting standards or benchmarks against which actual performance can be compared. This helps marketers to assess the effectiveness of their marketing strategies and tactics and make necessary adjustments.

Question 20

The balanced scorecard method is used to implement marketing plans.

Accepted Answer

The answer of The balanced scorecard method is used to...

Quiz 15: Strategic Marketing Implementation and Control

The _____ approach allows consideration of specific activities which will accomplish the objective,but also formally includes an assessment of the strategy component across all aspects of the business unit at the same time.

A benefit of the balanced scorecard methodology is that it is feasible for any business unit level strategy and provides a means to link performance evaluation to strategy implementation.

Which of the following marketing planning process dimensions is concerned with managerial perceptions,participation,and strategic assumptions?

Which of the following marketing planning process dimensions is concerned with an organization's structure,associated information resources,and corporate culture?

Which of the following marketing planning process dimensions is concerned with techniques,procedures,systems,and planning models?

Marketing metrics should be chosen to reflect issues most closely linking marketing investments with value chain requirements.

External marketing involves changing the attitudes and behavior of employees working at key points of contact with customers.

When monitoring a firm's effectiveness of marketing activities,external information sources must be excluded.

The analytical dimension of marketing planning process is concerned with the organizational structure in which planning is carried out,along with the associated information resources and corporate culture.

Internal marketing goals include promoting the external marketing strategy.

Which of the following is true about internal marketing?

The _____ indicates marketing objectives and the strategy and tactics for accomplishing the objectives,and guides implementation and control.

The balanced scorecard method formally includes an assessment of the strategy component across all aspects of the business unit at the same time.

Which of the following techniques guides short-term marketing activities?

Which of the following is true of the balanced scorecard method?

Internal marketing involves developing programs to win line management support for new strategies.

Which of the following is true about internal marketing?

_____ is a formalized management control system that implements a given business unit strategy by means of activities across four areas: financial,customer,internal business process,and learning and growth (or innovation) .

The second step in marketing evaluation and control is determining performance metrics and standards.

The balanced scorecard method is used to implement marketing plans.