Which of the following approaches to understanding and predicting consumer behavior depends primarily on the knowledge and experience of a firm's employees and its suppliers?
A)Direct consumer surveys.
B)Expert opinion.
C)Analysis of historical data.
D)Test marketing and price experiments.

Question

Quizplus · Accepted Answer

Expert opinion relies on the knowledge and experience of individuals within a company or its suppliers, rather than directly gathering data from consumers or analyzing past behavior.

Which of the Following Approaches to Understanding and Predicting Consumer