Which of the following approaches to understanding and predicting consumer behavior does not actually solicit any information from any potential customers?
A)Test marketing.
B)Conjoint analysis.
C)Analysis of historical data.
D)Expert opinion.

Question

Quizplus · Accepted Answer

Analysis of historical data does not involve soliciting any information from potential customers. It refers to examining and analyzing past data on consumer behavior and using that information to make predictions about future behavior. Test marketing, conjoint analysis, and expert opinion all involve gathering information from actual or potential customers through surveys, experiments, or expert interviews.

Which of the Following Approaches to Understanding and Predicting Consumer