Informational appeals are based on the idea that people will be more likely to pay attention to a message and to subsequently act to change their health behavior if their related fears are activated.

Question

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Informational appeals focus on providing factual information and logical arguments to influence behavior, rather than activating fears. Fear appeals, not informational appeals, are based on the idea of using fear to motivate behavior change.

Informational Appeals Are Based on the Idea That People Will