When a credit card company offers different services with its card, like travel insurance for air travel tickets purchased with the credit card or product insurance for items purchased with the card, the credit card company is trying to
A)create a barrier to entry for competing firms.
B)create a perfectly competitive market in which to sell its credit card.
C)convince customers that its card has greater value than those offered by rival firms.
D)shift the demand curve for competing firms to the right.

Question

Quizplus · Accepted Answer

The credit card company is trying to differentiate its card from its competitors by offering additional benefits, and convince customers that its card has greater value than those offered by rival firms. This can help the company retain existing customers and attract new ones.

When a Credit Card Company Offers Different Services with Its