Brand management refers to
A)picking a brand name for a new product that will attract attention.
B)the efforts to maintain the differentiation of a product over time.
C)efforts to reduce the cost of production.
D)selling the right to use a brand name in a particular market.

Question

Quizplus · Accepted Answer

Brand management involves maintaining the uniqueness and differentiation of a brand over time through various strategies such as marketing, advertising, and product development. It is not about picking a name, reducing costs, or simply licensing the name to someone else.

Brand Management Refers to