Designing research procedures that produce reliable marketing data means that
A) others using the same procedure will get almost identical data.
B) the procedure must give results that support the hypothesis.
C) the procedure must not give results that contradict other research studies.
D) the procedure may give results that contradict other research studies.
E) sampling must be done in a completely random manner.
Correct Answer:
Verified
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Q28: Research that is conducted to clarify the
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Q30: Students from a marketing research class are
Q32: Data that are observed or collected directly
Q33: Primary data are best described as the
A)
Q34: A study that is valid and reliable
A)
Q35: A valid study
A) portrays the population being
Q36: Secondary data cannot be obtained from
A) trade
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