Question 1

The three major ways to modify a product include
A)aesthetic, quality, and functional changes.
B)extensions, generations, and upgrades.
C)color, size, and quantity modifications.
D)styling, product features, and product design.
E)quality, quantity, and design.

Accepted Answer

The answer of The three major ways to modify a...

Question 2

If Pedigree offered you a position in which you would have total marketing responsibility for all of its canned dog food, this position would probably hold the title of ____ manager.
A)brand
B)area
C)product
D)sales
E)marketing

Accepted Answer

The position is responsible for the marketing of a specific product, in this case, Pedigree's canned dog food. Therefore, the correct title would be a product manager.

Question 3

A ____ is responsible for a product, product line, or several distinct products in an interrelated group within an organization.
A)product marketer
B)brand manager
C)market manager
D)product manager
E)line manager

Accepted Answer

A product manager is responsible for overseeing and managing a specific product or product line within an organization. The product manager is responsible for driving product development, building customer relationships, and crafting marketing strategies for the product(s) they oversee. This role requires a deep understanding of the product, target market, and competitive landscape.

Question 4

A brand manager in a multiproduct firm would be responsible for
A)performance of a specific brand.
B)all brands within a product line.
C)branding the products of the firm.
D)all products in the brand-line group.
E)all brands made by the firm.

Accepted Answer

A brand manager in a multiproduct firm would be responsible for the performance of a specific brand, not all brands within a product line or all products made by the firm. They would also not necessarily be responsible for branding the products of the firm as a whole, but rather managing and promoting a specific brand.

Question 5

Josh Bowman, of U.S. Hospital Supply Corporation, has responsibility for managing the marketing activities for products aimed at nursing homes and extended care facilities. Josh's job is that of a(n)
A)product manager.
B)area manager.
C)director of operations.
D)market manager.
E)sales coordinator.

Accepted Answer

The answer of Josh Bowman, of U.S. Hospital Supply Corporation,...

Question 6

The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.
A)idea generation
B)screening
C)product development
D)test marketing
E)business analysis

Accepted Answer

The business analysis stage of new-product development involves assessing the potential profitability of the product. Similarly, when deciding whether to delete a product, the company must assess its sales, costs, and profits to determine if it is worth keeping in the product mix. Therefore, the product deletion process is similar to the business analysis stage of new-product development.

Question 7

Seth recently purchased a new Brunswick Billiards table for his recreation room. The next day after delivery, Seth noticed a problem with the way one of the pockets was strung. Since it was a weekend, he didn't expect to have it repaired. However, when he called the store to leave a message, someone answered the phone. She gave Seth a number where he could call a repair representative who would come straight to Seth's house within an hour. Brunswick Billards is most likely differentiating itself through
A)support of its level of quality.
B)product support services.
C)a help line feature.
D)product features.
E)customer requests.

Accepted Answer

Brunswick Billiards is differentiating itself through its product support services, particularly its quick response time to address any issues or concerns with the product. This customer service approach sets it apart from competitors who may not offer such fast and convenient solutions.

Question 8

TerraCycle is a company that takes waste and "upcycles" it into new products. Currently, TerraCycle markets a bicycle rack to schools, parks, and cities, that is made of recycled plastic. This rack does not scratch or damage the bikes as concrete and steel racks can, and is eco-friendly since it is made of waste material. Terracycle is differentiating its product based on
A)intended use.
B)support services.
C)durability.
D)product features.
E)product quality.

Accepted Answer

TerraCycle is differentiating its product based on its unique product features, specifically the fact that it does not scratch or damage bikes and is made of recycled plastic.

Question 9

A suggested approach to deleting products, in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix, is called a(n)
A)evaluation study.
B)formal evaluation.
C)product inspection.
D)systematic review.
E)reassessment examination.

Accepted Answer

The suggested approach described in the question is commonly known as a systematic review, in which each product is assessed periodically to determine its value to the company's product mix. This helps a company to make informed decisions about which products are performing well and which ones should be discontinued. Therefore, the correct answer choice is D) systematic review.

Question 10

The Home Depot differentiates its product offerings from its competition with stores like Sam's, by offering delivery and installation, financing arrangements, and repairs. The Home Depot is differentiating through
A)product ancillaries.
B)company quality.
C)customer services.
D)company features.
E)product features.

Accepted Answer

The Home Depot is differentiating itself from its competition by offering customer services such as delivery and installation, financing arrangements, and repairs. This sets it apart from competitors like Sam's who may only offer basic product sales. Thus, the differentiation here is through customer services.

Question 11

A runout policy of product deletion
A)lets the product decline without changing the product strategy.
B)is an immediate-drop decision.
C)exploits any strengths left in the product.
D)raises the price of the product continually to secure as much profit as possible before the product is priced out of the market.
E)occurs when production cannot keep pace with demand because of material shortages.

Accepted Answer

A runout policy of product deletion means gradually reducing the production and promotion of a product without making any changes to its marketing strategy. This strategy allows the company to exploit any strengths or remaining demand for the product while avoiding major losses from an immediate drop decision (B). Price hikes (D) would not be effective if demand is already declining. Material shortages (E) do not apply to this scenario. Therefore, option C is the best choice.

Question 12

To differentiate their products, companies sometimes emphasize the product support services that they offer. This is especially true when
A)the company's prices are higher than the competition's.
B)the company introduces a new product.
C)consumers are willing to pay for product support services.
D)consumers perceive all products in a market to have essentially the same quality, design, and features.
E)the quality of the company's products is inferior to the quality of competing products.

Accepted Answer

The answer of To differentiate their products, companies sometimes emphasize...

Question 13

Which of the following is the best definition of product features?
A)The things a product does that provide benefits to the customer
B)Mechanical efforts or activities a company provides that add value to a product
C)Specific design characteristics that allow a product to perform certain tasks
D)How a product is conceived, planned, and produced with the necessary functions
E)The physical appearance of a product

Accepted Answer

Product features refer to specific design characteristics that enable a product to perform certain tasks. The other choices also describe aspects of a product, but do not fully capture the idea of product features as design characteristics.

Question 14

Product deletion can best be described as the process of deleting a product from the product mix when it
A)is perceived as a failure by top management.
B)is reviewed negatively by a systematic review board.
C)increases production costs and decreases profits.
D)no longer responds to promotional efforts.
E)no longer satisfies a sufficient number of customers.

Accepted Answer

Product deletion is typically done when a product no longer satisfies a sufficient number of customers. This may be due to changing preferences or the emergence of new products on the market. While factors such as increased production costs and decreased profits may contribute to the decision to delete a product, ultimately the customer demand determines whether it stays in the product mix.

Question 15

Dropping an unprofitable product immediately is the best strategy when
A)all advertising and promotional efforts have been exhausted.
B)customers have a negative outlook on other products.
C)losses are too great to prolong the product's life.
D)the product's performance cannot be improved.
E)there is low compatibility with the firm's business strategies.

Accepted Answer

If a product is consistently losing money, it becomes financially unsustainable to continue producing it. It is better to cut losses by immediately dropping the unprofitable product rather than incurring further losses in the hopes of turning a profit. This frees up resources for the firm to allocate to more profitable products and focus on business strategies that align with company goals.

Question 16

Product deletion
A)tends to be an easy task for most organizations.
B)may be opposed by management.
C)involves immediate termination.
D)is a matter of indifference to customers.
E)usually occurs only with convenience items.

Accepted Answer

Product deletion is not always an easy task for most organizations, as it may be opposed by management due to factors such as emotional attachment, fear of failure, or investment in the product.

Question 17

When determining how a product is conceived, planned, produced, and even its physical appearance and its specific characteristics, one is really talking about the product's
A)positioning.
B)level and consistency of quality.
C)ability to meet customer service needs.
D)design, styling, and level of quality.
E)design, styling, and features.

Accepted Answer

The choices describing how a product is "conceived, planned, produced, and even its physical appearance and its specific characteristics" all relate to the design, styling, and features of the product.

Question 18

If Splenda decides its "Splenda with Vitamins" is not reaching profit expectations and simply allows the product to decline without any change in marketing strategy, it is using a(n) ____ deletion strategy.
A)run-out
B)immediate drop
C)slow-down
D)phase-out
E)drop-down

Accepted Answer

The phase-out deletion strategy involves gradually reducing the marketing support for a product, allowing it to decline without any abrupt changes. Therefore, if Splenda decides to let its "Splenda with Vitamins" product decline without changing its marketing strategy, it would be using a phase-out deletion strategy.

Question 19

If Megan Roberts were given total marketing responsibility over Diet Cherry 7Up, she would hold the position of ____ manager.
A)product
B)sales
C)marketing
D)advertising
E)brand

Accepted Answer

The role of a brand manager involves taking charge of the promotion and development of a specific brand within a company. This encompasses various aspects of brand management, such as advertising, product development, pricing, and sales strategies. As such, Megan Roberts would hold the position of brand manager if she were given total marketing responsibility over Diet Cherry 7Up.

Question 20

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not change the current marketing strategy. This method of deletion is called
A)business analysis.
B)immediate drop.
C)screening.
D)phase out.
E)runout.

Accepted Answer

Phase out is the method of deletion where the company lets the product decline and does not change the current marketing strategy. This is the most appropriate choice given in the options.

Quiz 12: Developing and Managing Products

The three major ways to modify a product include

If Pedigree offered you a position in which you would have total marketing responsibility for all of its canned dog food, this position would probably hold the title of ____ manager.

A ____ is responsible for a product, product line, or several distinct products in an interrelated group within an organization.

A brand manager in a multiproduct firm would be responsible for

Josh Bowman, of U.S. Hospital Supply Corporation, has responsibility for managing the marketing activities for products aimed at nursing homes and extended care facilities. Josh's job is that of a(n)

The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.

A suggested approach to deleting products, in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix, is called a(n)

The Home Depot differentiates its product offerings from its competition with stores like Sam's, by offering delivery and installation, financing arrangements, and repairs. The Home Depot is differentiating through

A runout policy of product deletion

To differentiate their products, companies sometimes emphasize the product support services that they offer. This is especially true when

Which of the following is the best definition of product features?

Product deletion can best be described as the process of deleting a product from the product mix when it

Dropping an unprofitable product immediately is the best strategy when

Product deletion

When determining how a product is conceived, planned, produced, and even its physical appearance and its specific characteristics, one is really talking about the product's

If Splenda decides its "Splenda with Vitamins" is not reaching profit expectations and simply allows the product to decline without any change in marketing strategy, it is using a(n) ____ deletion strategy.

If Megan Roberts were given total marketing responsibility over Diet Cherry 7Up, she would hold the position of ____ manager.

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not change the current marketing strategy. This method of deletion is called