Brian and Tiffany are discussing the media plan for the opening of their new bar/laundromat called Soap and Suds. He tells her that while he agrees that ____ has tremendous impact, he does not feel that the upfront costs for such a campaign are in the modest budget that presently exists.
A)radio
B)outdoor
C)television
D)direct mail
E)newspaper

Question

Quizplus · Accepted Answer

Television advertising typically has a high upfront cost, making it difficult to fit into a modest budget. While it may have tremendous impact, it may not be feasible for a small business like Soap and Suds.

Brian and Tiffany Are Discussing the Media Plan for the Opening