A regiocentric orientation views the region as the market, and ensures that the integrated strategies developed for the region take into account both the similarities and differences between the home market and the rest of the region.

Question

Quizplus · Accepted Answer

A regiocentric orientation considers the region as the relevant market and seeks to develop strategies that take into account the similarities and differences within the region. Therefore, the statement is true.

A Regiocentric Orientation Views the Region as the Market, and Ensures