The Concept of Adaptation in International Marketing Refers To

The concept of adaptation in international marketing refers to:

A) the willingness of organisations to change their business practices to fit in with the legal requirements of the host country.
B) the degree to which organisations must change business practice to fit in with the cultural expectations of the host country.
C) the degree to which the organisation is prepared to adapt its marketing mix to suit the needs of the local market.
D) affirmative acceptance rather than just tolerance of another culture.
E) none of the above.