International Marketers Who Target Environmentally Conscious Market Segments Through Green

International marketers who target environmentally conscious market segments through green product innovation are said to have a(n) :

A) proactive change orientation with benefit enhancement for customers.
B) incremental change orientation with a focus on modification.
C) strategic change orientation with a focus on pollution prevention.
D) accommodative change orientation with a focus on compliance.
E) reactive change orientation with a focus on cost reduction.