When Undertaking International Marketing in Countries with Colder Climates, Sheth

When undertaking international marketing in countries with colder climates, Sheth (2002) argues that international marketers need to be aware that, although exceptions can be found, generally those people from colder climates:

A) are more inclined to share space and engage in communal living.
B) place less emphasis on laws and contracts.
C) are more concerned with punctuality and time.
D) have lower stress levels and are more 'laid back'.
E) have a tendency to reward the group rather than the individual.