The fifth stage of the screening process involves ________ markets because of ________ trade-offs.

Question

Quizplus · Accepted Answer

The fifth stage involves eliminating markets because of internal trade-offs, which means that the company evaluates different markets based on their potential profitability, but also considers their fit with the company's capabilities and resources. This requires analyzing internal factors such as production capacity, distribution channels, and marketing expertise, and making tough choices about which markets to pursue and which to abandon. Expanding markets may be considered in earlier stages of the screening process.

The Fifth Stage of the Screening Process Involves ________ Markets