With increasingly sophisticated e-marketing tools, market selection is increasingly influenced by:

Question

Quizplus · Accepted Answer

With increasingly sophisticated e-marketing tools, the technological infrastructure around internet access plays a crucial role in market selection. This is because e-marketing requires a seamless and reliable internet connection. Thus, companies are more likely to target markets that have good internet infrastructure as it enables them to reach a wider audience. Geographic location and national or political boundaries have become less significant, and the greater number of intermediaries now available means that companies can reach their target market more easily through various channels. However, the technological infrastructure is the most influential factor in today's e-marketing era.

With Increasingly Sophisticated E-Marketing Tools, Market Selection Is Increasingly Influenced