In 1990, the Australian Trade Commission (Austrade) developed a market screening approach to help Australian firms select individual overseas markets where they would have a strong chance of success. The approach compared:

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Austrade's market screening approach compared the overall attractiveness of the overseas market (such as market size, growth rate, and accessibility) with the competitiveness of the Australian firm (such as production costs, differentiation, and distribution channels). This approach helped Australian firms select the most promising international markets where they could succeed despite intense competition.

In 1990, the Australian Trade Commission (Austrade) Developed a Market