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What Is the Key Difference Between Licensing and Franchising

Question 21

Multiple Choice
What is the key difference between licensing and franchising?

What is the key difference between licensing and franchising?


A) Licensing involves the payment of a fee for the use of a firm's intellectual property, whereas franchising provides the right to undertake business in a specified manner in return for a royalty payment.
B) Licensing involves the arrangements for manufacturing a firm's products, whereas franchising involves arrangements for marketing the products.
C) Licensing involves a payment for the use of a firm's intellectual property, whereas franchising deals with the operating details of how the intellectual property is used by another company.
D) Licensing involves arrangements for producing and marketing a brand, whereas franchising involves arrangements for distributing the brand.
E) There is no real difference between licensing and franchising.

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