A marketing relationship can be characterised as virtual where:

Question

Quizplus · Accepted Answer

A marketing relationship can be characterised as virtual when there is a significant amount of activity between relationship partners that occurs outside the organisational domains and in a non-face-to-face context. The management orientation in a virtual relationship is usually collaborative rather than command and control. Therefore, options A and B are correct while option C is incorrect. Hence, the best choice is E.

A Marketing Relationship Can Be Characterised as Virtual Where