The ________ approach to internationalisation is the only one with the capacity to cater for more advanced forms of international market entry

Question

Quizplus · Accepted Answer

The network approach to internationalization is based on the assumption that the firm's success in foreign markets depends on building and leveraging relationships with other actors in the international business environment, such as suppliers, customers, and competitors. This approach can be seen as more comprehensive and flexible compared to other approaches, such as the stages or contingency approaches, which may focus on particular aspects or factors of internationalization. Therefore, the network approach is well-suited to advanced forms of international market entry, where the firm needs to establish and navigate complex relationships with a variety of stakeholders.

The ________ Approach to Internationalisation Is the Only One with the Capacity