Host country market factors that encourage internationalisation include the large size of the market, niche opportunities and openness.

Question

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The large size of a host country market provides opportunities for internationalisation as it allows companies to tap into a larger customer base. Niche opportunities are also attractive as they present untapped markets with less competition. Additionally, an open and welcoming business environment encourages companies to expand internationally.

Host Country Market Factors That Encourage Internationalisation Include the Large