The significance of scenario planning is that each scenario has different implications for marketing strategies.

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Scenario planning is a tool used to anticipate different possible futures or scenarios that could impact a business or industry. Each scenario has different variables and factors that could affect marketing strategies, such as consumer behavior, competition, and external environmental factors. Therefore, understanding the implications of each scenario can help companies develop flexible marketing plans that can adapt to different situations.

The Significance of Scenario Planning Is That Each Scenario Has