Global market segmentation can be defined as country groups or individual consumer groups of potential customers with:

Question

Quizplus · Accepted Answer

Global market segmentation involves dividing potential customers into groups based on certain characteristics or attributes. In this case, the most effective segmentation approach would be to group customers with similar characteristics and buying behavior together. Therefore, option C is the best choice as it suggests homogeneous attributes and similar buying behavior as the basis for segmentation. This would help companies tailor their marketing efforts to specific customer needs and promote effective communication with these groups.

Global Market Segmentation Can Be Defined as Country Groups or Individual