
Which of the following statements is true relative to choosing and implementing a positioning strategy?
A) A product should never be positioned against a competitor.
B) It is never easy to choose a positioning strategy.
C) A product should only be positioned for one particular customer group.
D) A product can be positioned for different product classes.
E) A firm should always use the same positioning strategy in each market it enters.
Correct Answer:
Verified
Q35: In addition to segmenting overseas markets on
Q36: Country of origin can be an important
Q37: Identifying the key decision makers in an
Q38: Corporate objectives should be SMART, which stands
Q39: To be successfully implemented, a firm's marketing
Q41: Strategic dilution and lack of stakeholder commitment
Q42: Taking a market-based approach to marketing planning
Q43: Outline the reasons internal to the firm
Q44: Discuss the difference between market-based and product-based
Q45: Many international marketing plans lack market reality.
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents