
Identifying the key decision makers in an organisation and understanding their personal and management aspirations is an interesting but not an important part of the international planning process.
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Q32: Segmenting international markets on the basis of
Q33: Global market segmentation can be defined as
Q34: Discuss the emerging bases for global segmentation.
Q35: In addition to segmenting overseas markets on
Q36: Country of origin can be an important
Q38: Corporate objectives should be SMART, which stands
Q39: To be successfully implemented, a firm's marketing
Q40: Which of the following statements is true
Q41: Strategic dilution and lack of stakeholder commitment
Q42: Taking a market-based approach to marketing planning
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