Discuss the emerging bases for global segmentation.
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Q29: Organisational structure is a weak influence on
Q30: When an organisation moves into a new
Q31: In relation to market segmentation, few business
Q32: Segmenting international markets on the basis of
Q33: Global market segmentation can be defined as
Q35: In addition to segmenting overseas markets on
Q36: Country of origin can be an important
Q37: Identifying the key decision makers in an
Q38: Corporate objectives should be SMART, which stands
Q39: To be successfully implemented, a firm's marketing
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