
Global market segmentation can be defined as selecting groups of potential customers with heterogeneous attributes.
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Q28: Price, needs and potential usage are important
Q29: Organisational structure is a weak influence on
Q30: When an organisation moves into a new
Q31: In relation to market segmentation, few business
Q32: Segmenting international markets on the basis of
Q34: Discuss the emerging bases for global segmentation.
Q35: In addition to segmenting overseas markets on
Q36: Country of origin can be an important
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