Organisational structure is a weak influence on implementation due to the action focus of marketing plans.

Question

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Organisational structure plays a crucial role in implementing marketing plans. It determines the decision-making process, communication flow, and resource allocation, which directly affect the implementation of marketing strategies. Without a strong organisational structure, the implementation process can become chaotic and disjointed, hindering the achievement of marketing objectives.

Organisational Structure Is a Weak Influence on Implementation Due to the Action