A company's decision and reward systems will significantly affect the implementation of an international marketing plan.

Question

Quizplus · Accepted Answer

A company's decision and reward systems influence employee behavior and performance, which in turn affects the success of an international marketing plan. For example, if a company's reward system emphasizes short-term profits over long-term growth, employees may prioritize immediate sales over building strong relationships with international customers. On the other hand, if a company's decision-making processes are slow or centralized, it may struggle to adapt to local market conditions in foreign countries. Therefore, it is important for companies to align their decision and reward systems with their international marketing goals and strategies.

A Company's Decision and Reward Systems Will Significantly Affect the Implementation