When an organisation moves into a new market, its promotional approach should be:

Question

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When an organisation moves into a new market, it is important for its promotional approach to be dynamic and flexible, as the new market may have different consumer behaviors, cultural norms, and regulations. Being flexible allows the organisation to adjust its promotional strategy based on market research and feedback, while being dynamic helps capture the attention of the new market and differentiate from competitors. Conservative and safe approaches may not be effective in a new market, and relying solely on the home market's promotional approach may not take into account the unique characteristics of the new market.

When an Organisation Moves into a New Market, Its Promotional