Discuss the organisational challenges a firm may face when undergoing international marketing planning. How can these challenges be effectively managed?
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Q42: Taking a market-based approach to marketing planning
Q43: Outline the reasons internal to the firm
Q44: Discuss the difference between market-based and product-based
Q45: Many international marketing plans lack market reality.
Q46: A business organisation's mission is its _
Q48: Hooley (2008) suggests that firms fail in
Q49: The personal attributes of a business organisation's
Q50: The product-based approach to planning should be
Q51: It is not enough to base an
Q52: Traditional strategic planning does NOT pay enough
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