It is not enough to base an international marketing plan on a brilliant idea. The idea must also:

Question

Quizplus · Accepted Answer

All three options listed are important factors to consider in developing an effective international marketing plan. The idea must not only be brilliant, but also relevant to the target market and able to be executed in practice. Additionally, it should enhance and strengthen the other elements of the marketing mix (product, price, place, promotion) in order to create a cohesive and impactful overall strategy.

It Is Not Enough to Base an International Marketing Plan