
Which of the following statements is true about the role culture plays in price setting?
A) Culture influences the style of goods, which in turn impact on the cost of production and therefore overall cost.
B) Culture influences the acceptability of practices including the loading of the price to cater for various pay-offs in order to get the business.
C) Culture determines social priorities and the relative value of different types of goods.
D) Culture dictates the acceptability of charging different prices to different market segments.
E) All of the above statements about culture and price setting are true.
Correct Answer:
Verified
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