Optimal pricing for a product can be obtained by developing a price between the ceiling price, which is based on cost-plus pricing, and the floor price, which is based on marketplace pricing.

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Optimal pricing is obtained by considering the ceiling price, which is the maximum the market will bear (not based on cost-plus pricing), and the floor price, which is often based on the cost to produce the product (cost-plus pricing) or the lowest price a company can afford to sell its product for, not marketplace pricing.

Optimal Pricing for a Product Can Be Obtained by Developing